Free 30-minute training · On demand
Become a high‑paid executive function coach in 90 days or less.
Learn the 4-1-5 Method: the 4 things you can do to become a top 1% executive function coach and earn 5 figures a month while doing it.
Free for a limited time. Includes our step-by-step guide to running a successful EF coaching session.
- Ranked "Best Overall" by Life Coach Magazine
- Founded by a former special educator
- Hundreds of educators trained
Free training 30 min
The 4-1-5Method How to become a high-paid executive function coach in 90 days Watch now+ free session guide
Your free session guide is sent straight to your inbox.
Why most new coaches stall
You can help the student. Getting families to say yes is the part no one taught you.
Schools don't teach executive function skills. Families are looking for someone who will, and educators are already trained for this work. What's missing is the business around it.
things you can do
the top 1% of executive function coaches
figures a month while doing it
What you'll learn in 30 minutes
If parents say "let me think about it"
How to talk with parents so they want to work with you
If students drift after a few sessions
How to engage students so they want to come back, session after session
If your offer sounds like tutoring
How to develop high-demand programs that solve real client challenges
TBD: the problem it solves
TBD: the 4th thing from the training
And if the plan is to wait for word of mouth: word of mouth is not a strategy.
EF Coaching Academy
Step-by-step guide
How to Run an EF Coaching Session
Running an EF Coaching Session Guide
A step-by-step guide to running a successful executive function coaching session, sent straight to your inbox when you unlock the training.
Keep it open beside you for your next session, whether it's your first family or your fiftieth.
From educators who've done it
Since 2021, coaches around the world have trained with us. Here's what members have done.
graduates surveyed for our 2026 industry report
landed a paying client within 30 days of certifying
landed one within 90 days
coach part-time
Self-reported by graduates. Results here are atypical. Individual results vary and are not guaranteed. Read the full report
Classroom teacher
I wanted to be present for my family and still do meaningful work, and I built a business that gives me both.
Speech-language pathologist
I'm really glad I went through the EF Coaching Certification. It gave me strong foundational tools, practical resources, and a supportive community.
School-based OT, 25 years
There were tangible tools I could use the very next day, directly with students and directly with families. That's what helped me move from idea-based thinking to action-plan thinking.
BCBA and school psychologist
Sean's program gave me so much guidance that I didn't have to figure everything out on my own. His generous sharing of materials saved me countless hours and made the whole process much more manageable.
College professor
EFCA gave me the structure and confidence to expand beyond what was possible in my college role alone.
Educational therapist
The course is focused, practical, organized, supportive, thorough and experiential – in that, Sean and his team model throughout the kind of coaching you'll want to offer your clients.
Your host
Sean McCormick, M.Ed.
Sean spent years as a public school special education teacher before building Executive Function Specialists, the first California Department of Education-certified organization focused primarily on executive function coaching. In 2021 he turned his method into the Executive Function Coaching Academy. We've since worked with hundreds of educators, many of them retired or retiring teachers in their 60s and 70s.
- Professional Level Educational Therapist and credentialed special educator (CA)
- Author of From Educator to Executive Function Coach
- Founder of the Executive Function Coaching Academy and Executive Function Specialists
It took me years of learning and trial and error to figure out the blueprint for helping coaches quickly attract clients, deliver results, and grow their own coaching brand. Using this method, we've trained coaches all over the world. Now I want to share it with you.
Sean McCormick, founder
Before you watch
Questions people ask
Is the training really free?
Yes, free for a limited time. Enter your name, email and phone to unlock it, and we'll send the session guide straight to your inbox.
How long is it?
About 30 minutes. It's on demand, so you can watch whenever it suits you.
Who is it for?
Special education and classroom teachers, SLPs, OTs, school psychologists, tutors and learning specialists who want to build a direct-pay executive function coaching practice. Many of the educators we work with are retired or retiring teachers.
Do I need a certification to work as an executive function coach?
There is no legal governing body for executive function coaching and no legally required certification. What sets you apart with families is the quality of your training and the support behind it.
What happens to my information?
We use it to send you the training and the guide. We will never sell your information to third parties.
Your next step
Your first $1,000 as an EF coach starts with one 30-minute training.
Watch it free, get the session guide, and see what the top 1% of executive function coaches do differently.
Free for a limited time. No cost, no obligation.
There is no legal governing body for executive function coaching and no legally required certification. The Executive Function Coaching Academy is a private training program. Income figures describe what is possible and are not a promise of earnings. Results shown are atypical. Individual results vary and are not guaranteed.
Questions: [email protected]
© Executive Function Coaching Academy
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